AEM

Strong mobility strategy that includes numerous emulators for testing, previewing and editing content in context.

Open-source and standards-driven architecture (JCR, Apache Jackrabbit, OSGi, Apache Felix, Apache Sling).

Highly modular and decoupled architecture. Every module is an OSGi bundle, whether it is an AEM module or a custom module.

Scalable and performant hierarchical content repository for all type of contents including digital assets.

Complete integration with various Adobe marketing cloud products such SiteCatalyst (Omniture), Test&Target, Social, etc.

Client-side personalization implemented using JavaScript, allowing content to be easily cached downstream (CDN).

The management of templates, configuration, and code as content, adding to flexibility and extensibility.

Treating everything as a component, including pages. Components act as building blocks of pages.

Storing repository content as tar files (TarMK), which offers availability, failover, and compatibility to CRX 2.0.

Content-driven REST framework Apache Sling.

Strong in-place editing and component drag and drop widgets and components.

Strong mobility strategy that includes numerous emulators for testing, previewing and editing content in context.

Simple visual workflow designer that covers most use cases and can be easily extended for new ones.

Decent multilingual support and management. DAM can be used for multilingual purposes.

Best-of-breed digital experience platform with strong strategy, technical vision, and execution.

Intuitive, user-friendly, and attractive authoring and management interfaces.

E-commerce integration framework with connector for various commerce engines.